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City of Greensburg - Crisis Communications

Lessons learned from a tornado-ravaged city that is rebuilding.

Challenge

At 9 p.m. on May 4, 2007, an EF-5 tornado unleashed its destructive power on the City of Greensburg, Kansas. City Hall as well as the county courthouse were destroyed. In the ensuing weeks the city needed to communicate what was going on with residents scattered throughout the state, coordinate with emergency services workers and communicate with the public that wanted to know how they cold help.

Solution

Spinnaker donated our services to help the city government reestablish lines of communication with their residents. It has been amazing helping with the reemergence of the new Greensburg. They are now utilizing many of our services that are tailored to cities.

Result

Spinnaker quickly registered a domain name, developed a site and worked with the emergency services workers to populate the site with useful content. The city utilized the site to raise funds through Red Cross and communicate emergency updates with citizens and volunteers. The city has since used the website to publish their activities about the rebuilding of Greensburg.

They also now have a website that is geographically redundant and not hosted in the city itself. The website has been developed in a content management system, so updates can be made from any web browser (including a smart phone if necessary).