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Presented by: |
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Mike Burgess |
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President of Spinnaker, LLC |
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Immediate Past Chair of the PRSA Technology
Section |
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Static site tools |
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Content management tools |
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Online media monitoring |
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Public relations software |
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Time tracking software |
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HTML newsletters |
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Online survey tools |
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Instant messaging |
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Blogging tools |
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RSS news aggregators |
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HTML – hand coding using a text editor |
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Microsoft FrontPage |
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Macromedia Dreamweaver |
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Adobe GoLive |
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Inexpensive ($147-$204) |
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Easy to use |
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Many templates |
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www.microsoft.com/frontpage/ |
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More Expensive ($341-$477) |
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Very powerful |
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Overkill for casual users. |
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www.macromedia.com |
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More expensive ($377-$398) |
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Powerful |
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Not as popular in the industry as Dreamweaver |
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Popular with people who use Adobe products |
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www.adobe.com |
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Separate content from presentation |
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Browser-based updates |
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Word-processor interfaces in your Web browser to
update your content |
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Many systems to choose from or build your own |
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Will multiple users contribute to the site? |
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Will the content change frequently? |
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Will non-technical users contribute to the
website? |
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Will content be repurposed on multiple sites? |
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Easy site updates |
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Mac and Windows compatible |
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$137 per user |
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Open Source (free) |
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Fairly well documented for open source |
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Large developer community |
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Written in Python, supported on several
platforms, integrates with several databases |
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Open Source (free) |
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Utilizes Apache, PHP and MySQL |
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www.midgard-project.org |
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Enterprise content management |
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Starts at $50,000/year |
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www.clickability.com |
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High-end enterprise solutions |
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Expensive |
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www.vignette.com |
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www.interwoven.com |
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ASP – Microsoft Active Server Pages |
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JSP – Java Server Pages |
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PHP – PHP: Hypertext Preprocessor |
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CGI – Perl |
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Python |
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Coldfusion – Macromedia |
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Special security needs (HIPAA) |
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Location of users/visitors |
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Unix/Windows |
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Legacy system integration |
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Type and format of content |
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Redundancy requirements |
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System administrator |
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Bacon’s (www.bacons.com) |
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BurrellesLuce (www. burrellesluce.com/) |
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Clip Genius (www.clipgenius.com) |
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Custom Scoop (www.customscoop.com) |
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CyberAlert (www.cyberalert.com) |
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eWatch (www.ewatch.com) |
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PR InSite (www.prinsite.com) |
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WebClipping.com (www.webclipping.com) |
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Media Map (www.mediamap.com) |
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PR InSite (www.prinsite.com) |
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Vocus (www.vocus.com) |
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Billing Tracker - $39-$89 (www.billingtracker.com) |
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TimeFox - $35 per month,
$5 per additional user
(www.functionfox.com) |
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TimeSlice - $49
(www.timeslice.us) |
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Constant Contact - free to $150 per month
(www.constantcontact.com) |
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Xpedite - variable pricing
(info.xpedite.com) |
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1-2-All Broadcast Email (www.activecampaign.com/12all/) |
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Survey Monkey - $19.95 per month,
also a free version
(www.surveymonkey.com) |
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Zoomerang - $599 per year, nonprofit version for
$350 or $99 or 90 days, also a free version
(www.zoomerang.com) |
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Use one piece of software to interact with AIM,
MSN, Yahoo! and ICQ. |
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Trillan Pro - free for basic, $25 for pro
(www.ceruleanstudios.com) |
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Meca
(www.meca.com) |
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GAIM - free
(gaim.sourceforge.net) |
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Blogger - free and professional
versions available
(www.blogger.com) |
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TypePad - $4.95 to $14.95 per month
(www.typepad.com) |
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Movable Type - $199.95 for corporate;
developer’s tool
(www.movabletype.org) |
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News Gator - $29, for Microsoft Outlook
(www.newsgator.com) |
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FeedDemon - $29.95
(www.feeddemon.com) |
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Feedburner
(www.feedburner.com) |
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Syndic8
(www.syndic8.com) |
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“The future is here. It's just not widely
distributed yet.” |
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- William Gibson, author |
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“I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Author
Unknown |
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Contact information: |
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Mike Burgess |
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Spinnaker, LLC |
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www.spinnakerweb.com |
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mburgess@spinnakerweb.com |
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(785) 233-6278 |
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Notes