Notes
Outline
Tips, Tricks and Technological Tools of the Trade
Presented by:
Mike Burgess
President of Spinnaker, LLC
Immediate Past Chair of the PRSA Technology Section
Overview of Web Technologies
Static site tools
Content management tools
Online media monitoring
Public relations software
Time tracking software
HTML newsletters
Online survey tools
Instant messaging
Blogging tools
RSS news aggregators
Static Site Tools
HTML – hand coding using a text editor
Microsoft FrontPage
Macromedia Dreamweaver
Adobe GoLive
Microsoft FrontPage 2003
Inexpensive ($147-$204)
Easy to use
Many templates
www.microsoft.com/frontpage/
Macromedia Dreamweaver MX 2004
More Expensive ($341-$477)
Very powerful
Overkill for casual users.
www.macromedia.com
Adobe GoLive CS
More expensive ($377-$398)
Powerful
Not as popular in the industry as Dreamweaver
Popular with people who use Adobe products
www.adobe.com
Content Management
Separate content from presentation
Browser-based updates
Word-processor interfaces in your Web browser to update your content
Many systems to choose from or build your own
Content Management Questions
Will multiple users contribute to the site?
Will the content change frequently?
Will non-technical users contribute to the website?
Will content be repurposed on multiple sites?
Macromedia Contribute 2
Easy site updates
Mac and Windows compatible
$137 per user
Zope
Open Source (free)
Fairly well documented for open source
Large developer community
Written in Python, supported on several platforms, integrates with several databases
Midgard
Open Source (free)
Utilizes Apache, PHP and MySQL
www.midgard-project.org
Clickability
Enterprise content management
Starts at $50,000/year
www.clickability.com
Vingette & Interwoven
High-end enterprise solutions
Expensive
www.vignette.com
www.interwoven.com
Build Your Own Using
Server Side Scripting
ASP – Microsoft Active Server Pages
JSP – Java Server Pages
PHP – PHP: Hypertext Preprocessor
CGI – Perl
Python
Coldfusion – Macromedia
Content Management and Hosting Considerations
Special security needs (HIPAA)
Location of users/visitors
Unix/Windows
Legacy system integration
Type and format of content
Redundancy requirements
System administrator
Online Media Monitoring Tools
Bacon’s (www.bacons.com)
BurrellesLuce (www. burrellesluce.com/)
Clip Genius (www.clipgenius.com)
Custom Scoop (www.customscoop.com)
CyberAlert (www.cyberalert.com)
eWatch (www.ewatch.com)
PR InSite (www.prinsite.com)
WebClipping.com (www.webclipping.com)
Media Relations Tools
Media Map (www.mediamap.com)
PR InSite (www.prinsite.com)
Vocus (www.vocus.com)
Time Tracking Software
Billing Tracker - $39-$89  (www.billingtracker.com)
TimeFox - $35 per month,
$5 per additional user
(www.functionfox.com)
TimeSlice - $49
(www.timeslice.us)
HTML Newsletters
Constant Contact - free to $150 per month (www.constantcontact.com)
Xpedite - variable pricing
(info.xpedite.com)
1-2-All Broadcast Email  (www.activecampaign.com/12all/)
Online Survey Tools
Survey Monkey - $19.95 per month,
also a free version
(www.surveymonkey.com)
Zoomerang - $599 per year, nonprofit version for $350 or $99 or 90 days, also a free version 
(www.zoomerang.com)
Instant Messaging Tools
Use one piece of software to interact with AIM, MSN, Yahoo! and ICQ.
Trillan Pro - free for basic, $25 for pro (www.ceruleanstudios.com)
Meca
(www.meca.com)
GAIM - free
(gaim.sourceforge.net)
Blogging
Blogger - free and professional
versions available
(www.blogger.com)
TypePad - $4.95 to $14.95 per month (www.typepad.com)
Movable Type - $199.95 for corporate; developer’s tool
(www.movabletype.org)
RSS News Aggregators
News Gator - $29, for Microsoft Outlook (www.newsgator.com)
FeedDemon - $29.95
(www.feeddemon.com)
Feedburner
(www.feedburner.com)
Syndic8
(www.syndic8.com)
"“The future is here"
“The future is here. It's just not widely distributed yet.”
- William Gibson, author
Eye Halve a Spelling Checker
“I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Author Unknown
Tips, Tricks and Technological Tools of the Trade
Contact information:
Mike Burgess
Spinnaker, LLC
www.spinnakerweb.com
mburgess@spinnakerweb.com
(785) 233-6278